
A good email marketing software should allow you to create different "From Names" and "From Email Addresses", and allow you to send email messages / newsletters using whichever "From Name" and "From Email Address" you prefer. For example you run 3 businesses, or let's just say that your company has three main departments and each need to send out email messages / newsletters to their respective target audience.
For this example we will use the 3 imaginary departments of iContact-Tutorials:
1. iContact Tutorials
2. iContact Research
3. iContact...