The iContact "Segments" page is where you create your segments. Segments are a powerful tool for targeting specific subscribers. You use segments to create targeted lists based on subscriber data. For example, you would like to send different email messages / newsletters to your male and female contacts but all of them (male and female contacts) are in just one list. Let's say these are your contacts' email addresses:
| Male Contacts | Female Contacts |
|---|---|
| abc@abc.com | wxy@wxy.com |
| bcd@bcd.com | xyz@xyz.com |
If these email addresses are all contained in just 1 list, and (as mentioned above), to send a different email message for male contacts (abc@abc.com and bcd@bcd.com) and for female contacts (wxy@wxy.com and xyz@xyz.com) you can either create 2 separate lists and move them to the list that represent their genders or create some custom field and segments that will accomplish the task for you. This is just an overview on what you can expect from this cool iContact Email Marketing software feature.
The "My Segments" page can be accessed by clicking on the "Contacts" tab and choosing the "Segments" option that is located on the dark blue bar just below the "Contacts" tab, represented respectively by the 01 and 02 below.
01. The iContact Email Marketing Software "Contacts" tab.
02. The "Segments" option located on the dark blue bar just below the "Contacts" tab.
03. This is the part where you will see all the segments that you have created.
04. This "Create A New Segment" button is the one to click should you need to create a new segment.
